Brands love motorsport! And what it gives companies is a way of promoting their brand to a new audience, with an unrivalled coverage. The Ginetta Juniors race on the BTCC Programme, visiting the top circuits in the UK. As we share our racing with the BTCC, the same fans will also engage with our series. With the racing that takes place in the Ginetta Juniors, we always get great coverage!
The British Touring Car Championship commands live TV coverage on race day reaching 96% of UK households on the ITV4 free to air TV channel. With over 120 hours of TV coverage on ITV alone and occupying a prime time TV slot on Sunday afternoons. Our championship also has a cumulative Global audience reach of 500million...
The BTCC TV and spectator demographic is predominately of the ABC-1 category, Male 64%, Female 36% providing an ideal target audience for many brands.
The BTCC is the highest profile motor racing championship in the UK & Europe and competes in front of the largest crowds in British motorsport from Knockhill in Scotland to famous Brands Hatch in Kent - circa 35,000 live track-side fans in attendance at each race weekend throughout the season.
- Live ITV Coverage UK
- Cumulative Global Audience Reach 500 million +
- 20 Million + UK ITV Live Audience 2014 (109hrs, 30mns)
Motorsport is expensive and to continue to make my dreams a reality, fighting for race wins and championships, I need support from companies and brands who want to support me.
We can offer our Partners great coverage over social media, through my Facebook and Instagram channels, with mentions before, during and after every race. Social media is king, bringing your brand to new people all over the world, right onto their phone or computer.
My race overalls are a blank canvas, making them a great advertising board for your brand, perfect for your branding.
And then we get to the car, the biggest billboard of all, especially a front running one! Being photographed a lot, as well as being captured by the live TV cameras and spectators when the car is on track or in the paddock, whether it be a small part of the car, or a larger proportion, your brand will be seen.
We would love to talk more about how we can bring your brand to new followers, working on a specific personal plan with you, to maximise the exposure you get. Visit the contact page to get in touch.